Articles tagged “le meridien”

Oyo's foray into the lucrative premium hotel segment, which is largely dominated by legacy players, is not without its challenges.

Hyatt has been very aggressive in its growth strategy this year, and the company shows no signs of slowing down — with CEO Mark Hoplamazian citing Europe as a major area for further expansion.

Don't know if you've noticed it, but we definitely see a trend: Merger or not, Starwood isn't letting up on its brand development investments anytime soon. It'll be interesting to see how much it can differentiate a legacy brand like Le Meridien when positioned against Marriott's Renaissance Hotels or AC Hotels brands.

The promise of a one-of-a-kind eclair probably isn't enough to convince a traveler to stay at Le Meridien, but it does provide an accessible entry point to discuss and relay the values of the hotel brand.