Articles tagged “le meridien”

Starwood Is Investing $300 Million Into Le Meridien Despite Marriott Merger

Starwood Is Investing $300 Million Into Le Meridien Despite Marriott Merger

Deanna Ting, Skift

Don't know if you've noticed it, but we definitely see a trend: Merger or not, Starwood isn't letting up on its brand development investments anytime soon. It'll be interesting to see how much it can differentiate a legacy brand like Le Meridien when positioned against Marriott's Renaissance Hotels or AC Hotels brands.

3 years ago

Le Meridien Looks to Lego to Connect With Families

Le Meridien Looks to Lego to Connect With Families

Jason Clampet, Skift

Le Méridien is often overshadowed by its Starwood peers, but it's clear there's a renewed focus on the brand this year.

4 years ago

Le Meridien Celebrates 10 Years at Starwood With Throwback Advertising

Le Meridien Celebrates 10 Years at Starwood With Throwback Advertising

Jason Clampet, Skift

We're suckers for great illustrations, especially when their play for nostalgia has been updated for this generation of traveler.

4 years ago

Vintage Works: Behind Le Meridien Hotels’ Newest Instagram Contest

Vintage Works: Behind Le Meridien Hotels’ Newest Instagram Contest

Greg Oates, Skift

Le Meridien Hotels is delivering on its brand promise as a gathering place for the Creative Class by partnering with a fine art photographer to drive exposure via social media to culturally intriguing destinations.

4 years ago

Le Meridien Builds a Brand Message With Pastries and Music

Le Meridien Builds a Brand Message With Pastries and Music

Samantha Shankman, Skift

The promise of a one-of-a-kind eclair probably isn't enough to convince a traveler to stay at Le Meridien, but it does provide an accessible entry point to discuss and relay the values of the hotel brand.

4 years ago