Articles tagged “klm”

KLM forged ahead with its goal to halve carbon emissions by the end of the decade during the pandemic. It's making big investments in sustainable fuels and new jets with the hope that the European travel recovery is right around the corner.

Suddenly the phrase "continuous pricing" is on the lips of airline executives worldwide. The reason is that price competition will be fierce once international air travel rebounds. The new pricing method promises to help airlines extract the most money possible from passengers based on their willingness to pay.

The pandemic has sped up airline testing of virtual reality, augmented reality, and other technologies to train workforces more cost-effectively. Expect a few travel companies to join KLM in having "extended reality" IT teams by 2025.

KLM has a powerful brand and should be able to withstand this crisis. But it is not a good time for legacy European airlines that usually rely on lucrative corporate travelers.

For the moment, the drop in fuel price is benefiting Air France-KLM, but if the coronavirus outbreak doesn't ease off, this could all change.

Amsterdam has too many tourists. Amsterdam should welcome more flights. The Dutch city has become the perfect place to illustrate the competing and overlapping aims of a tourist economy.

Like a similar program now in place between American and Hyatt, the partnership between Accor and Air France-KLM aims to share customers between similar target markets. Unlike its American cousin though, this partnership is open to all loyalty tiers.

The Air France-KLM merger has been a textbook example of how hard it is to meld corporate cultures. But CEO Ben Smith isn't letting that deter him from taking a look at new acquisitions. Too soon?

Competition is tough in Europe at the moment and Air France-KLM's losses don't look good. But it's traditionally a weak quarter for airlines so things should get better during spring and summer.