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Articles tagged “kayak”

Hotels

Why Travel Booking Sites Are Still Pushing Pop-Under Ads

TripAdvisor will talk about how its transition away from hotel search through pop-under windows to metasearch was driven by the need to improve the customer experience, and that indeed was part of the reason. But, the bottom line is it was mostly about the bottom line i.e. the economics.

Dennis Schaal, Skift | 11 years ago

Why Travel Booking Sites Are Still Pushing Pop-Under Ads

Hotels

How A Little-Known Travel Website Transformed Online Booking

Some travel companies took compare tools like Booking Buddy's and pre-checked several windows, driving up their own click revenue and exasperating consumers who unknowingly found their computer screens flush with pop-under windows when they started to search. CPC rates charged to advertisers became subject to a downward spiral, and although the model is still widely used, metasearch stole some of its thunder.

Dennis Schaal, Skift | 11 years ago

How A Little-Known Travel Website Transformed Online Booking

Online Travel

The New Design of Travel Apps in Apple’s iOS 7 Mobile Operating System

Following such a large redesign, user experience is key for each of these apps. Luckily each of them kept things simple, clean, and easy to use.

Jason Clampet, Skift | 11 years ago

The New Design of Travel Apps in Apple’s iOS 7 Mobile Operating System

Online Travel

After Big Mergers, When Will Priceline and Expedia Take the Next Big Steps?

If online travel agencies are heading toward becoming a hybrid of transactions and metasearch advertising, it is ironic that Kayak, Room 77 and Hipmunk have already become hybrids, having begun to take direct booking themselves in recent years.

Dennis Schaal, Skift | 11 years ago

After Big Mergers, When Will Priceline and Expedia Take the Next Big Steps?

Online Travel

Did Priceline Put an End to Kayak’s Inefficient Search Engine Marketing?

Kayak's digital advertising spending in the U.S. just about disappeared around the time that the Priceline's acquisition went down. It will definitely be back.

Dennis Schaal, Skift | 11 years ago

Did Priceline Put an End to Kayak’s Inefficient Search Engine Marketing?

Online Travel

How Kayak Has Transformed Its Mobile App Usability Since 2009

Priceline is no slouch when it comes to mobile, but it tapped Kayak as an acquisition target in part because of Kayak's mobile expertise.

Dennis Schaal, Skift | 11 years ago

How Kayak Has Transformed Its Mobile App Usability Since 2009

Online Travel

7 Most Popular Types of Travel Booking Websites of 2013

Online booking websites are more popular than travel agencies, branded bookings, and deals websites; however, meta-search's 10 percent jump this year indicates the growing sector could soon become a more formidable competitor.

Samantha Shankman, Skift | 11 years ago

7 Most Popular Types of Travel Booking Websites of 2013

Online Travel

Kayak Homepage Redesign Keeps Pace With its Biggest Rivals

Simpler homepages have been a trend over the last few years, and lately hotel-search sites have been catching up. Kayak, Google, and Trivago are among the sites that have streamlined their hotel-search widgets into one line in a bid to get less complicated and distracting.

Dennis Schaal , Skift | 11 years ago

Kayak Homepage Redesign Keeps Pace With its Biggest Rivals

Hotels

Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings

Kayak is becoming a more comprehensive hotel-information source as it moves to compete more directly with TripAdvisor. Look for a lot more back and forth in coming years between the two rivals.

Dennis Schaal, Skift | 11 years ago

SkiftX

The 12 Milestone Travel News Stories in Skift’s First Year

Tourism expanded globally, airlines and rental car companies faced consolidation, guidebook brands were sold off, and travel tech got better: We don't expect these major stories to disappear in the next year and plan on covering where they lead us just as carefully.

Samantha Shankman, Skift | 11 years ago

The 12 Milestone Travel News Stories in Skift’s First Year