Is Kayak abandoning metasearch? Not likely at all. But why not test photos and merchandising messaging on a site that is a Kayak offshoot instead of a Booking.com clone?
Kayak already displays some vacation rental listings from sister site Booking.com although HomeAway's properties, many from individual owners, would give Kayak users additional choice. The Kayak-HomeAway partnership could be a nice test for Kayak parent the Priceline Group to see if it wants to cozy up in some form with HomeAway.
During the first quarter, travelers searched for longer vacations in the June to September period, reflecting continued economic recovery in some regions. Now we'll see if those searches translate to bookings.
Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. And some of this disruption is coming from the travel suppliers themselves.
Google’s revamped Hotel Ads — which amounts to a streamlined metasearch feature right within Google search results, obviating the need to navigate to Google Hotel Finder – will likely turn out to be one of the most important developments in the metasearch field in 2014-2015.
Don't expect the buying binge and consolidation in online travel to slow down any time soon. Expedia, the Priceline Group and TripAdvisor all intend to keep on acquiring puzzle pieces in 2015. HomeAway anyone?
There is no question that Kayak management would kill to be the beneficiary of the kind of marketing/advertising commitment that Expedia is making to Trivago. It is really tough to compete with one hand tied behind your back.
Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.