Today's podcast looks at Marriott's optimism in the face of challenge, the next step in junk fee legislation, and the ongoing strength of Norwegian Cruise spending.
The U.S. Senate moved forward in an effort to force U.S.-based hotels and short-term rentals to adopt a new national standard for price comparison. It has adopted similar language to a comparable bill in the House, so it's possible the bill will become law before the November elections.
Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.
HomeToGo plans to quash bait-and-switch pricing in the way it displays the total price of a short-term rental stay. But will consumers appreciate the effort if rivals' less-transparent prices appear lower?
California's bold move is forcing all U.S. based hotels to put all their cards on the table, setting a new standard for price comparison that will likely go national. Whether this leads to more competitive pricing or simply shifts consumer costs elsewhere remains to be seen.