Hotels
IHG Is Spending $200 Million to Reinvent Crowne Plaza in the Americas
Meeting the needs of today's modern business traveler is something a lot of brands are attempting to do these days, some more successfully than others. While some of Crowne Plaza's ideas might not be overtly groundbreaking, this reinvestment in the brand is vital to its future success if it wants to compete against the other big brands vying for road warriors' loyalty.