Articles tagged “instagram”

The United States recently started promoting itself as tourist destination overseas, but these images shared on social media channels worldwide will send a much louder and unwelcoming message to potential visitors.

The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.

At a time when many travel companies are scrambling to find their social media identities, Lufthansa is setting a powerful example of how to engage an audience and develop a distinct personality.

It's difficult to determine if a strong Instagram presence really adds up to any significant impact on business or whether those traditional travel companies picking other social media battles are missing out. If anything, well-liked travel brands enjoy another point of contact with current and potential customers.

For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.

With airlines running at close to record load factors, any promo that involves free tickets these days is almost guaranteed to be fake.

Whatever your views about "iPhonenography" or Instagram as as a creative expression -- I've always called Instagram "Instacrap" -- the value of these tools will never match the judgement of the eye behind them, and you have to appreciate the purity of that purpose.

It’s not quite an equal comparison, but there’s been little correlation between the most-Instagrammed locations versus where tourists check into on Facebook or what destinations they’re searching on Google.

It can be difficult enough for airlines to manage their brand internally, but even more perplexing when faced with outside spammers whose fraud promotions serve no apparent purpose.

Airlines were slow to arrive in social media, but give some of them credit for getting it into gear with photo-sharing app Instagram.