Articles tagged “indigenous tourism”

Media and PR

New Mexico’s Decade-Long Branding Campaign Has Its Magic and Mistakes

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.

New Mexico’s Decade-Long Branding Campaign Has Its Magic and Mistakes

Tourism

New Zealand Embraces Its Aotearoa Identity in New Marketing

Now that New Zealand has zeroed in on its Māori heritage as an asset in storytelling, it has to make sure that it does not lose sight of it as more than just marketing.

New Zealand Embraces Its Aotearoa Identity in New Marketing

Tourism

Canadian Indigenous Tourism Leader on What the Pope’s Apology Misses

The Pope recently visited Alberta to apologize for the abuse of Indigenous people in Canadian residential schools. While apologies don't always do the job, it's better than nothing. Still, Julie Pellissier-Lush of Indigenous Tourism PEI called it just a stepping stone.

Canadian Indigenous Tourism Leader on What the Pope’s Apology Misses

News Blog

New Zealand Considers Official Name Change

New Zealand may be getting an official name change in our lifetime. The New Zealand Parliament might change the country’s name to Aotearoa, which is Māori for “long white cloud,” and restore cities and towns to their original Māori names. Shedding the island’s colonial names could sustainably boost its tourism industry. When historically marginalized communities…

Tourism

Canada Indigenous Tourism Gets Big Nod for First Time in National Budget

After all, Indigenous experiences can play a critical role in Canada's reconciliation process, as well as in drawing the deep-pocketed international traveler back to Canada.

Canada Indigenous Tourism Gets Big Nod for First Time in National Budget