Expect a lot more tourist warning advisories to come out after this. India needs to tackle this problem head on, not only for tourists, but for its own sake.
While going into India with Tata is a very smart move, AirAsia will not change the economics of Indian aviation market overnight. This will require more patience and political dexterity than existing players have shown.
It would be more apt to consider them as magazines with a longer shelf life, considering the price point, topicality and the distribution strategy. But smart on all fronts, for the fast growing Indian local travel market.
This could end up changing everything about the beleaguered Indian aviation market, and what a comeback story it would be for Tata, the first company to launch an airline in India in 1932.
Siddharth Philip, Bhuma Shrivastava | 12 years ago
AirAsia will be the first foreign carrier to launch a new airline in India and could spur similar ventures as the country’s airline industry starts seeing the impact of eased investment rules enacted this fall.
The UK is toying with its immigration and visa policies strategically as it blocks entry for Eastern Europeans while simultaneously breaking down barriers for skilled residents of the emerging superpower.
This is IHG's single biggest push into India in its history and reminds the industry that the Hina room pipeline isn't the only place for ambitious growth in the region.