Articles tagged “independent hotels”

The rise of Airbnb has revealed consumer preferences to be more flexible than previously assumed. Independent hotel company Room2 is responding in the UK by innovating in brand standards. It has signed $110 million in new net-zero hotels.

Entrepreneur Sheila Johnson has been steadily expanding her luxury hotel empire. Some call her business, which has lately generated buzz, an overnight success that's been 17 years in the making.

A snapshot of how much it costs to go flex reveals few discrepancies in pricing, but some telltale signs of where prices could be about to soar.

Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

European consumer goods brand House of Julius Meinl aims to open 15 Julius apartment hotels in the next few years. The effort is a litmus test for other premium-goods brands seeking diversification.

Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive market, independent hotel brands need to deliver a compelling alternative to the traditional loyalty programs offered by the large chains. The challenge? Scaling up their infrastructure, support systems, and marketing reach without losing their individuality.

The conventional wisdom is that hotel brands are a safe harbor for owners during a storm. But has that been the case during Covid-19? Recent data suggests that the reality is far more nuanced.

In this roundup, we highlight our coverage of Airbnb's financials released ahead of its initial public offering (we wrote eight articles!), the key takeaways from the inaugural Skit Aviation Forum, and a look at smarter destination marketing.