imex Archives

Business Travel

Chatbots Are the Future of Meeting and Event Communication and Networking

The increased acceptance and use of chatbots and AI is changing the way event and meeting professionals connect with attendees and making events more efficient for the planners and the attendees.

Sheryll Poe, Skift | 7 years ago

Business Travel

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

Greg Oates, Skift | 7 years ago

Business Travel

Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption

The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.

Greg Oates, Skift | 8 years ago