Articles tagged “ideaworks”

Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.

Hyperbole or reality? American Airlines thinks its upcoming basic and premium economy will be huge, akin to its launching bag fees in 2008.

Unbundling fares and encouraging passengers to buy-up to more tolerable seating conditions is proving very profitable for Delta right now. It could prove profitable for others, for however long the consumer will bear it.

Marriott Rewards may be the best program for general travelers, but for frequent travelers it gets complicated.

Many airlines are in desperate need of a charm offensive, and a softer approach to ancillary revenue will benefit the bottom line.

Airlines have found a way to make a profit -- ancillary revenue -- and these fees are likely to be around for an extended period of time.

Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.