Articles tagged “icelandair”

As coronavirus restrictions ease, Icelandair is slowly returning to its gateways with international travel from the United States and seizing on the void left by Norwegian and Wow Air. The airline is hoping this marks a return to normalcy, and a big boost in travel and profitability.

It's the end of the road for Wow Air. But what does its failure mean for Iceland's aviation and tourism industries?

If Indigo Partners isn't willing to invest, we're betting that things don't look pretty at Wow Air. Will the struggling carrier survive?

This looks like a marriage of convenience for the carriers. Both are struggling, as is the wider Icelandic tourism industry. We'll have to wait and see whether one is better than two.

Iceland should be a good air market right now. But increased competitive capacity is putting major pressure on Icelandair. The carrier's new CEO is going to have to find a way to get the airline back on track.

If they can't beat the online travel companies, airlines might as well try to copy those companies' slickest moves. A couple of carriers are testing the display of flights on rival airlines in an attempt to prevent consumers from clicking away to shop elsewhere.

Airlines are using new channels, such as Facebook chat and other airlines' websites, to sell their seats and other products. Some are turning to startups for help, rather than rely only on establishment vendors.

If Iceland wants to do a better job spreading its massive influx of visitors around the country, it's going to need to more than one domestic flight out of Keflavik.

Kudos to Icelandair for trying something new. But since the Facebook Messenger platform is clunky, most travelers should probably stick with the airline's website.

Deal seekers, rejoice. New Yorkers now have a new cheap way to reach Europe. But don't expect it to be comfortable.