Articles tagged “ibis”

Accor Rebrands and Launches a New Loyalty Program

Accor Rebrands and Launches a New Loyalty Program

Raini Hamdi, Skift

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

9 months ago

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Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Accor Group + Skift

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

9 months ago

Accor Outlines Plan to Have 100 Hotels in the Middle East by 2017

Accor Outlines Plan to Have 100 Hotels in the Middle East by 2017

ArabianBusiness.com Staff, HotelierMiddleEast.com

The Middle East is considered a high growth market by all major hotel brands making land and location a hot commodity as inventory jumps.

6 years ago

Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year

Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year

Samantha Shankman, Skift

The 14-minute video is an exercise in digital marketing and brand partnerships. Accor gave people a lot more than a brand or bed to talk about by partnering with other brands like Columbia and GoPro to create content that is interesting with or without the ibis plug.

6 years ago

What Brands Can Learn About YouTube From Europe’s Largest Hotel Group

What Brands Can Learn About YouTube From Europe’s Largest Hotel Group

Samantha Shankman, Skift

Brands are now responsible for creating original content across a number of platforms. It offers an opportunity to surprise and engage customers, but too many brands let the opportunity slip by making their message too complicated, too long, and too dry. Ibis gets it right.

6 years ago

European Hotel Operator Accor Posts $2 Billion Q3 Profit Amid Reorganization

European Hotel Operator Accor Posts $2 Billion Q3 Profit Amid Reorganization

Dalia Fahmy, Bloomberg

Accor is one year into a three-year reorganization that will see the hotel operator invest in emerging markets and move away from leased and owned properties. A profit drop is due to the restructuring and a still rebounding European marketplace.

6 years ago

Accor Attracts Business Travelers to Its Budget Brands with New Loyalty Card

ArabianBusiness.com Staff, HotelierMiddleEast.com

Accor's aim is to attract customers to the hotel group's budget brands, which have outposts around the world. Targeting a set of road warriors with attractive deals is the way to go.

6 years ago

Best travel videos this week: Appealing to travelers’ emotions and legroom

6 years ago

When the world’s cutest bunnies snuggle up in an Ibis hotel bed…

When the world’s cutest bunnies snuggle up in an Ibis hotel bed…

Rafat Ali, Skift

Ok, lets top this: Shetland ponies, goat-on-a-horse and now Ibis bunnies. What could be a cuter, and hence more viral, travel brand?

6 years ago

Accor Middle East opens two hotels in Abu Dhabi

Khaleej Times

The ibis brand is Accor's leading economy offering and, with the hotel opening, Accor hopes to gain a greater foothold in the capital.

7 years ago

Mid-range hotels carve out a spot in Dubai as new Novotel readies opening

AllArabianBusiness.com Staff, HotelierMiddleEast.com

Despite their practicality, mid-range hotels will always be the odd man out in a city that serves to remind the rest of the world what opulence is all about.

7 years ago