Articles tagged “ibis”

Hotels

Accor Hotels’ Brands, Explained

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

Accor Hotels’ Brands, Explained

Airlines

Skift India Report: Airfares Set to Go Up as Indigo Levies Fuel Charge

India's largest airline has introduced a distance-dependent fuel surcharge and other airlines are expected to follow suit. Doubt that will have much effect on India's consistently growing aviation sector.

Skift India Report: Airfares Set to Go Up as Indigo Levies Fuel Charge

Tourism

Skift India Daily: Airport-Like Design Is Coming to Kerala’s Thrissur Railway Station

Besides inking big ticket deals to accelerate the pace of different projects, Indian Railways now wants to satisfy the aspirations and demands of the modern commuter.

Skift India Daily: Airport-Like Design Is Coming to Kerala’s Thrissur Railway Station

News Blog

Accor Implements New Organizational Structure

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday. A junior suite at the Moevenpick Hotel Basel. Source: Accor. Deputy Group CEO Jean-Jacques Morin heads the executive committee and serves as CEO of the Premium, Midscale and Economy division, taking in…

Hotels

Accor Rebrands and Launches a New Loyalty Program

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

Accor Rebrands and Launches a New Loyalty Program
Free Read

Hotels

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Hotels

Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year

The 14-minute video is an exercise in digital marketing and brand partnerships. Accor gave people a lot more than a brand or bed to talk about by partnering with other brands like Columbia and GoPro to create content that is interesting with or without the ibis plug.

Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year

Hotels

What Brands Can Learn About YouTube From Europe’s Largest Hotel Group

Brands are now responsible for creating original content across a number of platforms. It offers an opportunity to surprise and engage customers, but too many brands let the opportunity slip by making their message too complicated, too long, and too dry. Ibis gets it right.

What Brands Can Learn About YouTube From Europe’s Largest Hotel Group

Airlines

Best travel videos this week: Appealing to travelers’ emotions and legroom

Best travel videos this week: Appealing to travelers’ emotions and legroom

Hotels

When the world’s cutest bunnies snuggle up in an Ibis hotel bed…

Ok, lets top this: Shetland ponies, goat-on-a-horse and now Ibis bunnies. What could be a cuter, and hence more viral, travel brand?

When the world’s cutest bunnies snuggle up in an Ibis hotel bed…