Articles tagged “ibis”

Hotels

Accor Rebrands and Launches a New Loyalty Program

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

Accor Rebrands and Launches a New Loyalty Program

Hotels

Accor Outlines Plan to Have 100 Hotels in the Middle East by 2017

The Middle East is considered a high growth market by all major hotel brands making land and location a hot commodity as inventory jumps.

Accor Outlines Plan to Have 100 Hotels in the Middle East by 2017

Hotels

Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year

The 14-minute video is an exercise in digital marketing and brand partnerships. Accor gave people a lot more than a brand or bed to talk about by partnering with other brands like Columbia and GoPro to create content that is interesting with or without the ibis plug.

Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year

Hotels

What Brands Can Learn About YouTube From Europe’s Largest Hotel Group

Brands are now responsible for creating original content across a number of platforms. It offers an opportunity to surprise and engage customers, but too many brands let the opportunity slip by making their message too complicated, too long, and too dry. Ibis gets it right.

What Brands Can Learn About YouTube From Europe’s Largest Hotel Group

Hotels

European Hotel Operator Accor Posts $2 Billion Q3 Profit Amid Reorganization

Accor is one year into a three-year reorganization that will see the hotel operator invest in emerging markets and move away from leased and owned properties. A profit drop is due to the restructuring and a still rebounding European marketplace.

European Hotel Operator Accor Posts $2 Billion Q3 Profit Amid Reorganization

Business Travel

Accor Attracts Business Travelers to Its Budget Brands with New Loyalty Card

Accor's aim is to attract customers to the hotel group's budget brands, which have outposts around the world. Targeting a set of road warriors with attractive deals is the way to go.

Airlines

Best travel videos this week: Appealing to travelers’ emotions and legroom

Best travel videos this week: Appealing to travelers’ emotions and legroom

Hotels

When the world’s cutest bunnies snuggle up in an Ibis hotel bed…

Ok, lets top this: Shetland ponies, goat-on-a-horse and now Ibis bunnies. What could be a cuter, and hence more viral, travel brand?

When the world’s cutest bunnies snuggle up in an Ibis hotel bed…

Hotels

Accor Middle East opens two hotels in Abu Dhabi

The ibis brand is Accor's leading economy offering and, with the hotel opening, Accor hopes to gain a greater foothold in the capital.

Hotels

Mid-range hotels carve out a spot in Dubai as new Novotel readies opening

Despite their practicality, mid-range hotels will always be the odd man out in a city that serves to remind the rest of the world what opulence is all about.