Articles tagged “ibis”

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.

Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.

India's largest airline has introduced a distance-dependent fuel surcharge and other airlines are expected to follow suit. Doubt that will have much effect on India's consistently growing aviation sector.

Besides inking big ticket deals to accelerate the pace of different projects, Indian Railways now wants to satisfy the aspirations and demands of the modern commuter.

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday.

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.