In the past, whenever new distribution initiatives came to the fore, airlines, distribution systems and travel agencies would go to war over the details. With IATA's New Distribution Capability, a dialogue has emerged, although the devil will be in the details, and the Global Business Travel Association remains highly suspicious of the plan.
The aviation industry has been growing at a steady rate for the past 30 years suggesting that market changes continually balance one another out and will continue to do so in the future.
U.S. domestic flights are generally more full than domestic flights in other countries, but they're not quite as full as most flyers make them out to be in social media complaints.
After brutal battles between airlines and travel agencies over the last few years, IATA realizes it can't push through the changes in distribution that it seeks without some buy-in from the other side. New battles may be in the offing so enjoy the peace while she reigns.
IATA's message is straightforward: Regulations are bad, airlines want less of it. His faith in airline goodwill, market forces and social media to replace regulation ignores a track record when such influences were inadequate.
Economic growth or lack of it is mirrored in air travel, and the "Asia Rising" story may be turning around, while Europe comes out of recession and U.S. business confidence increases.
Middle Eastern carriers, including Emirates, Etihad Airways and Qatar Airways, are experiencing phenomenal growth, and IATA's latest passenger numbers put some context behind the trend.
IATA's numbers provide a fresh look at an under-performing industry, and the parameters of its proposed solutions are very predictable -- less taxation and weaker regulation.