Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."
While many hoteliers are dismissive of the sharing economy, Hyatt and Hilton Worldwide are either learning from it or at least taking a balanced view about the trend. Don't expect either to rent out couches anytime soon, though.
The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.
Hotels now view college recruiting events as marketing opportunities just as much as hiring opportunities as well as ways to bridge the gap between industries and incentivize business students interested in hospitality careers.
In order for hotels to drive direct bookings, it's better to keep customers engaged and on their websites by providing an unbiased, less controlled take on the property than have them leave and seek out other review and booking channels.
Hotels that align themselves with free Wi-Fi will quickly be recognized by business travelers, making the cost worth the marketing value for most business brands.
Hoplamazian looks at the guest experience from the inside out and is more focused on internal procedures and culture that empower employees than external technology or stunts that builds buzz.