Again, we have to ask: Why aren't hotels doing more to prevent these kinds of credit card data breaches, and why does it take operators so long to inform their customers?
The big talking game we saw during the first quarter may have softened a bit in the second, but it's clear hotel CEOs are committed over the long term to pursuing and winning the direct bookings war.
The Jeff Katz and Boston Consulting Group startup Dihedral -- with an assist from two major airlines and four hotel chains -- can turn out to be something huge or meander nowhere like some of the traveler journeys they'll be charting. Certainly the two have a track record and they are hitting all the right notes, including Big Data and experiences.
Unfortunately missing from these lists, however, are smaller firms that may, arguably, treat their employees just as well as these bigger ones do. Still, a lot of companies, regardless of industry, could learn from the ways in which they treat and value their workforces.
Last year marked a pivotal moment in terms of keyless room technology, as Starwood, Hilton, Marriott, and other brands announced investments in the mobile tech. And while there is consumer uptake, this still feels like a transitional technology that has us asking: What's next?
Though bots still aren't completely frictionless and can't think like a human (yet), they certainly offer a way for consumers to have a conversation with a brand during the booking process that wasn't possible before. And it is potentially a very cheap channel for the brands.
Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.