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Articles tagged “hotwire”

Media and PR

Travel Booking Sites Spent $624 Million on TV Advertising in 2014

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

Dennis Schaal, Skift | 10 years ago

Travel Booking Sites Spent $624 Million on TV Advertising in 2014

SkiftX

Expedia Acquires European Car-Rental Site Auto Escape Group

The merger and acquisition frenzy in the travel industry continues apace, and Expedia's acquisition of the Auto Escape Group will enhance Expedia's global competition with the Priceline Group.

Dennis Schaal, Skift | 10 years ago

Expedia Acquires European Car-Rental Site Auto Escape Group

Media and PR

Brands Target LGBT Travelers on YouTube

A little humor and pride goes a long way with the growing demographic of LGBT travelers.

Joyce Manalo, Skift | 10 years ago

Brands Target LGBT Travelers on YouTube

Media and PR

Hotwire’s New Brand Campaign Celebrates Finding a Great Deal

It'll take more than a brand campaign to revive Hotwire, but Expedia's investment in its mobile product along with increased awareness could help the deal-maker earn back some market share.

Samantha Shankman, Skift | 10 years ago

Hotwire’s New Brand Campaign Celebrates Finding a Great Deal

Online Travel

Hotwire Hopes Its New Mobile Play Will Make it Relevant Again

Hotwire has fallen on tough times, but don't count it out. Expedia has been putting a lot of offline advertising money into Hotwire, and as it pledged, is focusing on mobile.

Dennis Schaal, Skift | 10 years ago

Hotwire Hopes Its New Mobile Play Will Make it Relevant Again

Online Travel

Expedia Is Stealing Market Share from Priceline’s Name Your Own Price Through Steep Discounts

Priceline's Booking.com has been conquering the world, often at Expedia's expense, but let's score one for Expedia. Its Expedia Unpublished Rates product has been kicking butt, and stealing share from Priceline's Name Your Own Price since last 2011.

Dennis Schaal, Skift | 10 years ago

Expedia Is Stealing Market Share from Priceline’s Name Your Own Price Through Steep Discounts

Online Travel

Hotwire Advertises Against Parent Expedia’s New Strategic Partner Travelocity

Expedia and Travelocity are now strategic partners, but they still will compete against each other to a certain extent. That's where Hotwire, an Expedia subsidiary, fits in. Hotwire is advertising to the world that its hotel deals are better than Travelocity's -- and, by extension, Expedia's. It's the travel industry. Get it?

Dennis Schaal, Skift | 10 years ago

Hotwire Advertises Against Parent Expedia’s New Strategic Partner Travelocity

Startups

5 Big Travel Brands and Their Current Moment of Identity Crisis

Perhaps the immediate challenges that TripAdvisor and HomeAway face will be temporary bumps in the road. For Hotwire, it's a toss-up on whether it can get its mojo back, and American Express Global Business Travel and Travelocity have already seen their best days.

Dennis Schaal, Skift | 11 years ago

5 Big Travel Brands and Their Current Moment of Identity Crisis

Online Travel

Hotwire Needs to Pivot Toward Last-Minute and Mobile, Expedia CEO says

In the wacky world of digital travel, Expedia is committed to TripAdvisor, which it spun off, and plans to spend more with Kayak, owned by Priceline, and Trivago, which Expedia controls. Just another day in the life.

Dennis Schaal, Skift | 11 years ago

Hotwire Needs to Pivot Toward Last-Minute and Mobile, Expedia CEO says

Hotels

Hotwire Replaces President as Priceline Makes Gains

A changing of the guard at Hotwire was inevitable given the challenges it has faced all year due to Priceline's advertising and overall gains. Hotwire's own advertising wasn't effective enough to blunt the onslaught.

Dennis Schaal, Skift | 11 years ago

Hotwire Replaces President as Priceline Makes Gains