Articles tagged “hotwire”

With Airbnb apparently adversely impacting hotels much more than online travel agencies, Hotwire is poised to make some gains as hotels try to fill rooms. But Hotwire also has to fend off Priceline.com, which is emphasizing Express Deals that basically use the same model as Hotwire.

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

The merger and acquisition frenzy in the travel industry continues apace, and Expedia's acquisition of the Auto Escape Group will enhance Expedia's global competition with the Priceline Group.

A little humor and pride goes a long way with the growing demographic of LGBT travelers.

It'll take more than a brand campaign to revive Hotwire, but Expedia's investment in its mobile product along with increased awareness could help the deal-maker earn back some market share.

Hotwire has fallen on tough times, but don't count it out. Expedia has been putting a lot of offline advertising money into Hotwire, and as it pledged, is focusing on mobile.

Priceline's Booking.com has been conquering the world, often at Expedia's expense, but let's score one for Expedia. Its Expedia Unpublished Rates product has been kicking butt, and stealing share from Priceline's Name Your Own Price since last 2011.

Expedia and Travelocity are now strategic partners, but they still will compete against each other to a certain extent. That's where Hotwire, an Expedia subsidiary, fits in. Hotwire is advertising to the world that its hotel deals are better than Travelocity's -- and, by extension, Expedia's. It's the travel industry. Get it?

Perhaps the immediate challenges that TripAdvisor and HomeAway face will be temporary bumps in the road. For Hotwire, it's a toss-up on whether it can get its mojo back, and American Express Global Business Travel and Travelocity have already seen their best days.

In the wacky world of digital travel, Expedia is committed to TripAdvisor, which it spun off, and plans to spend more with Kayak, owned by Priceline, and Trivago, which Expedia controls. Just another day in the life.