Articles tagged “hotel brands”

Accor is focused on setting itself apart by offering more than just a place to stay. Jean-Jacques Morin, a top Accor executive, discussed that and more at the Skift Future of Lodging Forum.

Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and "participating…

True, Doyle Collection, a family-run luxury hotel group, is a small player. But the strategy of its new CEO Gordon Drake, who previously sold Six Senses to IHG and Fairmont Raffles to Accor, underscores what indie brands are thinking now.

Today’s edition of Skift’s daily podcast looks at Hilton’s happiness equation, Delta’s South American boast, and Bhutan’s gold bounty.

When we asked Hilton how it's updating its brands for a new era, we expected to hear mostly about color palettes and breakfast options. But the company instead said workforce satisfaction was the most critical ingredient.

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Brands have overtaken independents in the U.S., and that trend looks set to repeat itself abroad. But independents have held up better than expected in the past year. Perhaps the U.S. market is reaching an equilibrium.

Congratulations, Mr. Sternlicht. You just invented motels. Econolodge without the econo. We look at the new brand's pitch deck.

Starwood Capital has bet on two trends with SH Hotels. It seems likely that the rich will get richer, boosting demand for luxury hotels. It also seems likely climate change will worsen, increasing the demand for sustainability.

Entrepreneur Richard Branson and Virgin Group announced a reorganization of their hotel brands on Thursday. Virgin Group, which owns a half-dozen luxury Virgin Hotels, will take control of Branson's private…