Articles tagged “hotel brands”

Accor said on Wednesday that it was speeding up the development of all-inclusive hotels with the launch of its "all-inclusive collection." Accor entered the all-inclusive segment in 2016 by cutting…

The conventional wisdom is that hotel brands are a safe harbor for owners during a storm. But has that been the case during Covid-19? Recent data suggests that the reality is far more nuanced.

Hotels no longer limit themselves to simply being categorized as hospitality brands. For many groups, the ultimate goal is to morph into a full-service lifestyle brand while staying relevant. Radisson Hotel Group is one such company that has a comprehensive and thought-out plan for achieving this, while delivering memorable moments to guests and building key relationships with owners and investors.

It's the worst time to launch a new hotel brand, right? Maybe not, if you're banking on a low-cost conversion model for operators struggling to meet bigger brand standards.

Travelers may crave familiarity during the coronavirus recovery, but boutique hoteliers say familiarity can be achieved without making your property feel generic and sterile.

It is impossible to predict a hotel company's overall 2020 financial performance until the spread of coronavirus stabilizes, and until operators can see what type of travel returns first.

Recent brand buildup by global hotel giants has caused some analysts to caution against brand cannibalization, but the coronavirus downturn isn't likely to change the push for more flags.

Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.

A new history is being charted for Movenpick and Swissotel, two Swiss hotel brands that are now under Accor, and much of that action is happening in the Asia-Pacific region. Asian owners and Accor competitors are watching closely.

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.