Articles tagged “hotb”

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks at concepts in behavioral science and psychology as it relates to customer experience to help travel brands better understand the minds of their customers. Download this report for FREE!

It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go. Download this report for FREE!

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions. Download this report for FREE!

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel's high abandonment rate and strategies to win back customers. Download the report for free!