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The series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment.
With unlimited options at their finger tips, consumers have become accustomed to virtual window shopping and price comparison. This has led to high abandonment rates for online retailers, especially for those in travel, where brands are vying for consumer attention and coming up with new ways to lead customers to the finish line.
In this report, we examine:
- What are the reasons behind shopping cart abandonment in travel?
- What are the rising ecommerce trends in mobile and user experience?
- What are best practices and strategies for recovering revenue from cart abandoners?
Get a peek below, and download the full report here, free!
Preview the report: