Articles tagged “honeymoons”

Like so many other aspects of the travel industry, honeymoons are evolving. Today's newlyweds want something very different than past generations.

Well-heeled newlyweds are hoofing to destinations far beyond the beach for their honeymoons these days. Influenced by Instagram and luxury travel advisors, couples with means are looking for more meaningful, adventure-filled post-wedding getaways.

Actually, these results aren't all that surprising when you think of them in the bigger scheme of things. Today's honeymooners, many of whom are Millennials, are traveling with the same Millennial mindset we've been seeing across all types of travelers, regardless of whether they're traveling for business, leisure, or a special occasion like a honeymoon.

Although maybe not representative of an entire country's travel habits, Facebook's data contains insights for travel marketers looking to reach new markets or refine their social strategies.

One trend is clear: Beaches are the most desired destination among newlyweds. It would interesting to find how many of these searches translate into bookings and how many U.S. users search for Bali and end up in Boca.