Skift Take

One trend is clear: Beaches are the most desired destination among newlyweds. It would interesting to find how many of these searches translate into bookings and how many U.S. users search for Bali and end up in Boca.

American couples are looking to go somewhere warm and nearby when planning destination weddings, according to Google’s year-in-review Zeitgeist list for 2013.

Seven of the top ten trending searches for wedding destinations from U.S.-based Google users were for locations in the Caribbean, Mexico, Florida, and Hawaii.

The trending search terms are the queries that had the highest amount of traffic throughout 2013 in comparison to 2012.

The list of trending honeymoon searches was more diverse with New Zealand taking the top spot. Unexpectedly Croatia is in the top ten, as well as more typical dream vacation spots such as Tahiti and the Maldives.

Closer warm-weather destinations like Cancun, St. Lucia, and the Caribbean also saw an increase in queries in 2013.

It’s been a big month for social media and search sites sharing information about user behavior. Earlier, Facebook shared the most checked-in travel sights in the U.S. and abroad, Twitter shared its most popular photo posts, and Foursquare shares its most checked into places.

The ten trending U.S. destination searches for weddings and honeymoons in 2013 are below:


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Tags: google, honeymoons, weddings

Photo credit: A wedding ceremony on the beach at a Krystal Timeshare in Cancun, Mexico. Krystal Timeshares Mexico / Flickr

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