Articles tagged “holiday inn express”

Brands refreshes are nothing new in the hotel industry, but what qualities make a hotel relevant today? Several industry experts weigh in on things like technology, design and how consumer behavior affects the ways in which trends get implemented.

Marriott and Holiday Inn Express are also looking to optimize space in guest rooms and appeal to changing traveler habits. The shift away from traditional desks got a failing grade from lots of customers.

Hotel brands looking to reach younger, digital-savvy travelers will have better success with native online content and familiar, albeit untraditional, spokesperson than empty social media updates or standard TV and print ads.