Articles tagged “hilton”

Updates to Hilton's loyalty program will soon make Hilton Honors more lucrative for elite travelers. Between those tweaks and last year's cash and points upgrades, Hilton is bringing a strong loyalty program to the table for 2018.

The floodgates are now open for the larger hotel chains operating in North America to lower their commission rates for meetings alongside Marriott and Hilton. At a time when meeting space is limited and expensive, a wider shift will likely lead to a wave of consolidation for third-party meeting planners as they become less profitable.

For the hotel industry, shopping for new brands and other companies to buy up is always in season.

The direct booking wars are the true infinity war, at least in hospitality. In other words, don't expect a truce anytime soon.

There may not be a "one size fits all" model for all hotel properties, but our latest research report highlights key items for hotel owners to think about when it comes to operating structures and branding strategies in today's environment.

The smart guest room of the future is still in development. A strong return on investment for hotel owners who invest in updated technology, however, will help push these innovations into the mainstream.

A year from now — or perhaps sooner — we wouldn't be at all surprised to hear Expedia executives admit that hotels' direct-booking campaigns were having more of an adverse impact than the company initially articulated. Hotels have taken back some control from Expedia, and its shift toward independent hotels has far-reaching implications.

More conservative folks might talk about being "cautiously optimistic," but positivity is the prevailing sentiment this year in the hospitality industry.

Whether or not you agree with this, it's certainly an idea worth contemplating as everyone and everything in the travel industry are beginning to converge. Whatever you decide, please don't shoot the messenger.

Hilton has been working for years to keep customers booking on its website instead of with online travel agencies. Don't expect that to stop anytime soon — or ever.