When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You…
Hopefully this demand from travelers will encourage more tourism businesses to adopt sustainable practices as it now makes business sense for them to do so.
Mobile-first consumers have played an enormous role in the travel industry and their influence is showing no signs of slowing down. Here's a look at how Skift has covered their impact on the travel industry.
The Indian hospitality segment is highly undersupplied, especially in terms of quality accommodation. International hotel chains are well-positioned to cater to this demand.
Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and "participating…
Hilton's decision to focus on its luxury portfolio may be significant. However, with the pent-up demand curve now flattening, it seems the perfect time for the brand to light up the "Spark."