Wall Street loves Hyatt's luxury story, especially its big lead in room count. But Hilton is competitive on some other metrics, complicating the narrative.
When Marriott’s job listings are more technically specific than some OTAs, the old assumptions about who leads in travel tech are up for grabs in an AI-flattened landscape.
Marriott alone owes loyalty members $4 billion in unredeemed points. Across seven hotel giants, the total tops $11 billion. The numbers signal strength, not weakness.
On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down where AI is actually reshaping travel and why booking may not…
The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.