Articles tagged “hawaii”

Hawaii has been a profitable niche for Alaska Airlines for a long time. But now the market is under siege. Competitors want their slice of the profits.

There's no way around it: Southwest's new emphasis on cost-containment, productivity gains, and other efficiencies doesn't provide an optimistic outlook for passenger experience. It should make Southwest a more profitable airline — if passengers go along for the ride.

In the airline industry, bigger is almost always better. But Hawaiian Airlines is betting its unique niche will help it as more competitors add capacity in its markets. Still, the airline could someday be a takeover target for another airline that wants to grow.

Poor geography knowledge is a bane of nearly every destination's existence. Natural disasters are an unfortunate opportunity for tourism officials to educate travelers, even if many will always struggle to read a map.

Southwest began its life in 1971 as a short-haul airline shuttling commuters around Texas. So perhaps it is fitting that it will try to do something similar in Hawaii. But expect Hawaiian Airlines to vigorously defend its turf.

After years of hinting, Southwest will finally fly to Hawaii. This is good news for passengers, as fares may fall — if only slightly. Other airlines won't want to let Southwest win too much market share.

No doubt destinations are hoping that visitors will return when islands have a chance to recover and clean up. Old habits and geography are in their favor.

Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work.

At a time when a lot of brands are looking into virtual reality and 360-degree video to immerse consumers in a destination, this campaign proves that incredible visuals and a killer sense of perspective go a long way toward building brand awareness, and making consumers feel like they're right there with you.

What's not to love about Hawaii? The extended codeshare service between JetBlue and Hawaiian will also strengthen both airlines by creating new connections from the East coast to the islands, and beyond, for travellers from the U.S. and Asia.