Marriott alone owes loyalty members $4 billion in unredeemed points. Across seven hotel giants, the total tops $11 billion. The numbers signal strength, not weakness.
Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.
H World runs HanTing, the world's largest hotel brand by room count, and is Accor's franchisee in China. When will it regain pricing power and resume expansion in Europe?
H World grew to have more hotels and loyalty members than Western hotel giants by using better tech, pre-fab construction, and pre-paid discount cards for guests.