Articles tagged “great britain”

Today's podcast discusses Chinese tourists in the UK, Etihad's growth plans, and Japan's efforts to meant tourism demands.

Like the U.S, Britain is feeling the pinch of the slow return of Chinese tourists.

While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.

Tourism board executives think ChatGPT is impressive, but they haven't seen solid evidence of its real-world application in destination marketing so far to make a sizeable investment.

Based on a directive coming straight from the Prime Minister's office, Visit Britain needs to collaborate more closely with its convention industry partners. Now that the government has ponied up the necessary funds to do so, Visit Britain has detailed its plans.