Articles tagged “google”

Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. And some of this disruption is coming from the travel suppliers themselves.

Google was adamant that it needed to compete in local search and it didn't mind playing hardball with Yelp, TripAdvisor, CitySearch, and others to get its way.

Expedia and Priceline are throwing a ton of money into marketing through TripAdvisor but rest assured they will be looking to reduce their reliance on TripAdvisor as soon as feasible. After all, that is one of the reasons Expedia acquired Trivago and Priceline bought Kayak.

Google dodged a bullet in 2013 when the FTC terminated its antitrust probe without forcing meaningful concessions or filing suit. Now we know that the rank and file within the FTC wanted to fight it out with Google in court.

Yelp has been fighting Google for years and looks to mobile and TV advertising as two ways to reduce the company's reliance on Google traffic.

No surprises here: there's still American interest in Cuba and U.S. travelers will begin trickling into the island more than ever before, but it doesn't look like we'll see the pressure hose turned on any time soon.

Google’s revamped Hotel Ads — which amounts to a streamlined metasearch feature right within Google search results, obviating the need to navigate to Google Hotel Finder – will likely turn out to be one of the most important developments in the metasearch field in 2014-2015.

A smart look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

When your stock price falls to around one euro per share, as eDreams Odigeo's did last year, then even the company's founder has to make an exit.

This has huge potential to impact how we travel, and since the language barrier is a worry for many travelers it would be great to see Google partner with destinations to help soothe those qualms.