Articles tagged “google”

Online booking sites still treat potential customers with disdain using manipulative marketing tactics. As airlines and hotel chains have adopted these methods, it calls into question what a world without them would really look like. Google offers a hint.

Once again a deadly health scare proves to be the only thing that can stop travel. The older Asian tourism members understand this from the SARS crisis, and now the millennials are witnessing it too.

Along with its dining reservations business, Tripadvisor's tours and activities unit had been a bright spot. But well-funded competitors such as GetYourGuide and Klook have tightened the race, and Tripadvisor is feeling it.

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

Hawaii, with its isolated location, fragile ecosystem, and deep-rooted local culture, faces even more problems with overtourism than most popular destinations do. Tourism marketers are looking at ways to manage the situation, but it's a huge challenge.

Booking sites' guests reviews on Google have been a highly charged issue for years. The latest is that Airbnb and TripAdvisor are willingly giving Google their guest reviews of vacation rentals, but they are busy figuring out how not to give away the store in the process.

The strategy and vision for the next stage in Expedia Group's life should include sharp departures from the status quo, but rest assured that the company line for the time being will be stability to keep the peace.

Creating the connected trip means online travel agencies will have to become high-powered, tech-first, traditional travel agencies. It sounds cool but probably isn't feasible without major upheaval across the global travel market.

Airbnb has intensified its testing of Google's vacation rentals business. Does this mean Airbnb will fall down a rabbit hole of Google dependence? Not necessarily. Romances can be so fleeting.

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.