UAE Shows Highest Room Revenues in Global Hotel Alliance's Latest Results
Skift Take
Global Hotel Alliance crosses a billion in revenue for the first half of the year, helped out by high room rates in its home city of Dubai.
The UAE-born Global Hotel Alliance (GHA) has posted combined room revenues of $1.3 billion for the first six months of this year, 18% more than in the first half of 2023.
Founded in 2010, Global Hotel Alliance acts as a booking platform and a loyalty scheme for a network of small and independent hotel groups. While its number of loyalty members is just over one-tenth the size of Marriott's - around 27 millio
