Articles tagged “Global Hotel Alliance”

Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.

Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.

It's true that giant hotel groups like Marriott and Hilton loom large. But independent hotel brands aren't going down without a fight.

Global Hotel Alliance crosses a billion in revenue for the first half of the year, helped out by high room rates in its home city of Dubai.

Global Hotel Alliance’s new report reveals how independent hotel brands can meet the needs of today’s travelers by focusing on easy-to-understand loyalty programs that complement hotel quality and emphasize convenience and functional benefits.

In this video from Skift Global Forum East 2023, Chris Hartley highlights GHA's record-breaking year, shedding light on the evolving landscape of the hospitality industry, especially in the context of loyalty programs and the diverse recovery patterns of global travel markets post-pandemic.

With travel demand holding steady into the new year, Global Hotel Alliance’s new member survey uncovers the most popular destinations for 2024, the factors motivating travelers to visit them, and the hotel loyalty benefits they value most.

Thailand is experiencing a shortfall in its anticipated number of Chinese tourists, potentially impacting its tourism target for 2023. The country is now exploring alternative markets like Middle Eastern tourists, who can significantly contribute to its tourism revenue despite not matching the Chinese numbers.

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives.

The aviation industry in the Middle East has greatly benefited from its strategically important geographical location, that enables airlines to establish easy connections to continents across the globe.