Articles tagged “gdpr”

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped.

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

The headline fine amount might seem pretty substantial, but as with an earlier British Airways breach case, the penalties likely will be challenged. Both companies will no doubt vigorously defend themselves in the hope of getting the figure reduced.

While Europe’s new data regulations may only apply to one continent, they’re expected to form the blueprint for similar legislation in other countries. Travel managers everywhere should get used to them.

U.S. meeting planners expect the EU’s General Data Protection Regulation to have a major effect on how they manage data. While the giant meetings firms are prepared to comply with it, smaller companies and related meetings vendors may lag behind.