Articles tagged “futurebrand”

Tourism

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index

Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.

Dan Peltier, Skift | 10 years ago

Airlines

Airlines as Lifestyle Brands May Be the Future of Air Travel

With competition increasing from all corners, airlines have to find a new way to adapt or die. Profiting from a lifestyle association with their passengers and building that brand loyalty could well be the missing link in airline evolution. Survival of the fittest isn't just a Nike thing.

Marisa Garcia, Skift | 10 years ago

SkiftX

4 Top Quotes About Smart Design in Travel From the Chairman of Futurebrand

Samantha Shankman, Skift | 10 years ago