Articles tagged “futurebrand”

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index

Dan Peltier, Skift

Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.

5 years ago

Airlines as Lifestyle Brands May Be the Future of Air Travel

Airlines as Lifestyle Brands May Be the Future of Air Travel

Marisa Garcia, Skift

With competition increasing from all corners, airlines have to find a new way to adapt or die. Profiting from a lifestyle association with their passengers and building that brand loyalty could well be the missing link in airline evolution. Survival of the fittest isn't just a Nike thing.

5 years ago

4 Top Quotes About Smart Design in Travel From the Chairman of Futurebrand

5 years ago