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Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Best Western Vib Springfield
Business Travel

Best Western's New CEO Wants More Business Travelers

Larry Cuculic wants to convince developers Best Western offers a credible (and profitable) route into the lifestyle hotel sector. A brand relaunch will help, but is that enough for a chain that's perhaps better known for its roadside motels.
Matthew Parsons | 3 years ago
hotel monogrammed guest initials Amber Gibson (Instagram @inbedwithamber
Hotels

Upscale Hotels Bet on Personalization That Goes Deeper

Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies, such as Rosewood, Virgin, The Nines, and Muzéo, seem to be truly learning how to deliver individualized service.
Carley Thornell | 3 years ago
Grenada
Online Travel

Loyalty Meets a Newly Conscious Traveler for Post-Pandemic Resets

Loyalty programs helped brands engage with customers during pandemic lockdowns. But now they need to evolve, and travel companies need to not only decipher what today’s traveler wants, but also how to factor in sustainability in a meaningful way.
Matthew Parsons | 3 years ago
Hotels

Pandemic Sparks Glamping 2.0

Incorporating the great outdoors indoors comes at a high cost — but ultimately with a high return on investment for hoteliers, and their guests.
Carley Thornell | 3 years ago