Travel Brands’ Influencer Campaigns Still Hide Too Much Says the FTC
Dan Peltier, Skift
There are many travel brands that are seemingly in violation of the U.S. Federal Trade Commission's new native ad guidelines on how to disclose when social media influencers were paid. Consumers appreciate brands more when they're transparent and develop deeper connections with influencers when they know what they truly support and enjoy when they're not being paid.
6 months ago