Articles tagged “frommers”

With both Frommer's and Zagat in the fold, Google may be able to solve the problem that's plagued travel companies for the last decade: How to effectively bridge travel and local.

Google obviously has clear ideas how it wants to run the brand and the people on staff who they think can do it. But, still, it's a boost for old-media morale when book editors are safe in a merger and an online team is shown the door.

Google going for local, where the real money is for the company, and it looks at trave through that lens as well. Hence Frommer's.