Articles tagged “four seasons”

Luxury travelers increasingly want to stay at hotels with a social conscience. While it's great that locations like Four Seasons Chicago and The Peninsula are working with the refugee-helping nonprofit Heartland Alliance, it should be thought of as just that — a small move in the right direction.

The U.S. government in 2020 may have severely limited the number of refugees it would resettle, but a luxury hospitality program taking place in America's heartland is proof that refugees are still welcome here.

Hospitality can be the gateway to a richly rewarding global career. But even some of the top brands aren’t making this sell well enough to the next generation of talent. Here’s how to do it.

A recent Today Show segment touting Costco Travel is riling ASTA, as are Four Seasons ads on Facebook promising perks for direct bookings. Travel advisors are irked as well, but are finding ways to hold their own.

As luxury travel continues to democratize, brands that want to attract the super-wealthy need to come up with new and better strategies.

As a large independent hotel company with a distinctive luxury brand, Four Seasons is always going to be a takeover target but it sounds like it is more likely to be a buyer rather than a seller.

What appear to be simple marketing schemes are in fact thoughtful curations that have the double effect of attracting new customers and, if executed correctly, their return. Happy children mean happy parents and there's no better way to secure another booking.

Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests — especially big-spending ones — actually pay attention to what they put on their hair and body when they take a shower.

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?