Articles tagged “football”

The hotel giants are harnessing the world's favorite sport to get the word out about their new loyalty programs. This is a smart move which should give the brands lots of visibility, and entice soccer fans.

Have we reached peak safety video?

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Nothing soothes the stress of a Sunday afternoon or evening flight like being able to watch your favorite team take to the field. It's almost enough to make you forget you're in coach.