Articles tagged “food tourism”

Among the big food tourism trends in 2016, culinary travelers want hyper-local cuisine, cultural context, pop-up restaurants, and hands-on food experiences.

Visit California's video content strategy around food tourism incorporates multiple channels targeting different guest profiles.

America's unprecedented obsession with food ultimately stems from rising overall standards and expectations in taste, presentation, and originality of prepared foods. The bar is set higher than ever. Destination marketers and local food stakeholders now compete globally, hence should work in tandem to ensure their assets and efforts get noticed and stand out with American travelers.

Over the last decade, the most innovative culinary travel experiences have emphasized the local destination as much as the local food and drink specific to that region. Understand the implications of this shift in our latest trends report.

A single-minded focus on what you think is best, rather than what others are telling you is best for you, can produce both victories and defeats. More than a decade in, it's clear which category Bourdain's travel TV is in.

Food is now the leading hook in travel and many travelers the world over not only perceive food tourism as an adventure but are also calling for more adventure type tours to heavily incorporate food experiences among hiking or white water rafting expeditions.

Food tourism is nothing new, but its exponential growth is remaking how destinations position themselves in the global tourism marketplace.

For Andrew Zimmern, food has always been the filter through which he discovers and explores destinations around the globe. As culinary tourism evolves, so do business strategies across all sectors of travel that are using food as the a magnet to attract travelers.

Travelers no longer experience a place solely through landmarks or big events. Local food and drink now offers a compelling (and delicious) way for destinations to stand apart.