Articles tagged “food and drink”

A negative mind might suggest that Marriott is culling young talent for innovative ideas that it can turn around and slap a Marriott logo on; however, the brand deserves credit for going all in on its millenniall-or-bust development strategy.

Most destinations boast a local (and delicious) dish or cuisine making culinary tourism a common marketing pitch but not one that truly differentiates it from competitors. Tying cuisine into culture and experience is a more integrated and long-term approach to success.

No airline is going to go back to the glory days of high-class, three-course meals in coach. But airlines like JetBlue appear to strive to make the most of a messy situation.

Quite a gimmick, but it doesn't sound too bad.

JetBlue isn’t the only U.S. airline to provide free snacks, but it does offer the most variety and successfully turned what used to be an in-flight standard into a market differentiator.

Given the consumer base of sister companies Booking.com, Agoda and Kayak, OpenTable now has the chance to expand beyond its traditional local orientation into a dining app for travelers, as well. Some of its learnings and technologies can also apply to hotels and tours and activities.

Marriott came up with this millennial-inspired idea from its crowdsourced Travel Brilliantly campaign, and it fits right in with the wellness trend that is touching all parts of the hospitality industry.

Much like lie-flat seats and mobile check-ins, menus designed by celebrity chefs have gone from a special feature to a standard for major carriers. Airlines can continue to set themselves apart by moving the end product beyond edible to delectable.

Becoming aware of flyers' purchasing habits helps airlines optimize their offerings and timing, all in hopes of convincing more flyers to indulge in a drink, snack, or blanket.

The airports-as-destinations trends is great for flyers who have better food and retail options, for cities who can show off their culture, and airports who strive to increase shopping revenues.