Articles tagged “food and drink”

Chefs+Tech is a natural expansion of the Skift umbrella, bringing the big picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech. Expect a lot more on this front from us.

This was inevitable. As lifestyle hotels dive deeper into specific preferences and tastes, it’s no wonder that one of the biggest craft brewers in the U.S. has decided to capitalize on the incredible rise of craft beer tourism licensing its name for a new hotel, complete with a beer garden, of course.

Platforms for discovery of food and experiences can be a double-edged sword, and play us back more of the same.

Craft Beer is big business in America with a proven ability engage a new travel consumer who will spend added dollars to visit local neighborhoods and beer-themed events.

Visit California's video content strategy around food tourism incorporates multiple channels targeting different guest profiles.

America's unprecedented obsession with food ultimately stems from rising overall standards and expectations in taste, presentation, and originality of prepared foods. The bar is set higher than ever. Destination marketers and local food stakeholders now compete globally, hence should work in tandem to ensure their assets and efforts get noticed and stand out with American travelers.

Over the last decade, the most innovative culinary travel experiences have emphasized the local destination as much as the local food and drink specific to that region. Understand the implications of this shift in our latest trends report.

A single-minded focus on what you think is best, rather than what others are telling you is best for you, can produce both victories and defeats. More than a decade in, it's clear which category Bourdain's travel TV is in.

It only makes sense that extended stay properties with full kitchens would catch on to this growing food trend. The challenge is getting it from the cities where it flourishes to the exurbs where extended stay properties are more popular.

Food tourism is nothing new, but its exponential growth is remaking how destinations position themselves in the global tourism marketplace.