Articles tagged “fiji airways”

After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.

The end goal of any travel transaction is a great experience, which is why these brands are giving viewers the long-term perspective of their upcoming buy,

Airlines are slowly following hotels in making the shift from simple services to lifestyle brands that require distinct personalities to promote.

We would totally put any of these logos on a t-shirt! But seriously, airline branding is a serious multi-billion dollar matter, and smart airlines are using their distinctive logos to stand apart. Or should.

We loved the design and iconography of the new Fiji Airways when it was unveiled last year, and these new funky-yet-locally-inspired uniforms build on it.

Its previous name was so generic as to do the opposite of inspire. Under its new monicker Fiji Airways may have some of the same internal challenges, but it definitely tells flyers where they'll be able to go.