Bhutan is looking for the Midas touch for its tourism, quite literally. But will that make price-sensitive tourists disregard the otherwise high tourism fees?
Sonder will have to see if it can make its pricing competitive while eliminating cleaning fees as a separate guest charge. There could be some reputational upside if the financials work out.
Airbnb's pricing changes will likely have a ripple effect, prompting some hosts to reduce cleaning fees and property management websites to switch to showing total prices.
Hosts may be sabotaging their own bookings by levying excessively high cleaning fees. It is turning off many people to Airbnb, which is a concern for the company.
"Google will kill Airbnb," tweeted Nick Huber, who writes about business and real estate, owns a self-storage company, and has 247,000 followers on Twitter.
How would you like to be a Sonder exec boasting that your free cash flow margin improved from negative 127 percent a year ago to negative 37 percent in the second quarter? Well, that's one measure of progress.
You know travel is back when even the most-cautious country announces a no-quarantine reopening, even if it is three months down the line in September. But not before making it amply clear it wants to concentrate on quality tourists, rather than attracting droves to the destination.