Articles tagged “fathom”

The Short Life of Fathom Shows Cruisers Mostly Just Want to Cruise

The Short Life of Fathom Shows Cruisers Mostly Just Want to Cruise

Hannah Sampson, Skift

As Fathom prepares to enter its new chapter, the brand needs to clearly identify its mission and experience to connect with the right travelers. If "social impact" wasn't a clear enough description, will "participatory" do the job?

3 years ago

Fathom Is Adding Even More Cuba Stops Early Next Year

Fathom Is Adding Even More Cuba Stops Early Next Year

Hannah Sampson, Skift

This move combines Fathom's two aims — social impact in the Dominican Republic, culture-focused visits to Cuba — in one trip. Although the experiences in each will be truncated, this could be enough to attract passengers looking for variety rather than a full week in one country.

3 years ago

Carnival Corp. CEO Says Cuba Is a ‘Longer Term Play’

Carnival Corp. CEO Says Cuba Is a ‘Longer Term Play’

Hannah Sampson , Skift

Cruise operators are counting on Cuba to stir up new interest in long-established Caribbean sailings. That could ultimately increase demand and prices for cruises that are typically budget-friendly. But as Carnival's CEO said, adding Cuba as a destination may not do much for the bottom line at first.

3 years ago

Carnival Corp. Is Pulling the Plug on Its New Cruise Line Fathom

Carnival Corp. Is Pulling the Plug on Its New Cruise Line Fathom

Hannah Sampson, Skift

Carnival Corp. tried something new with Fathom that just didn't catch on. But the cruise company was able to leverage the line to move into Cuba before its rivals, which is no small feat.

3 years ago

Skiftx Original
Video: Fathom President Talks Travel and the Human Connection

Video: Fathom President Talks Travel and the Human Connection

SkiftX

In a world as uncertain as today, social impact travel movements are more necessary than ever. During Skift Global Forum 2016, Fathom President Tara Russell delved into the importance of creating experiences for travelers that center around the social interactions.

3 years ago

Fathom Is Expanding Its Volunteer Activities to Other Carnival Lines

Fathom Is Expanding Its Volunteer Activities to Other Carnival Lines

Hannah Sampson, Skift

This will likely appeal to some cruisers who want to do more on land than take a tour or hang out at the beach. But we have to wonder how this will play out for Fathom's bookings. Will travelers who want to volunteer sidestep a full week on Fathom and just book a one-day excursion on another line?

3 years ago

Fathom Adds More Cuba Sailings, Cuts Back on Dominican Republic

Fathom Adds More Cuba Sailings, Cuts Back on Dominican Republic

Hannah Sampson, Skift

The concept of a cruise to Cuba — even one without typical beach-day shore excursions — is easier to communicate than a social impact trip to the Dominican Republic. Even though voluntourism was the original goal of Fathom, we're not surprised that the cruise line is making the business decision to cater to the highest demand.

3 years ago

Airbnb Tries to Lure New Hosts With Discounts on a Fathom Cruise

Airbnb Tries to Lure New Hosts With Discounts on a Fathom Cruise

Hannah Sampson, Skift

We're not sure if this promotion alone will prompt anyone to sign up as an Airbnb host or take a cruise. But Fathom, which is still an up-and-coming brand, may earn some attention — and hipster cred — for partnering with the high-profile company.

3 years ago

Fathom Hopes Religious Groups Will Help its Volunteer-Based Cruise Business Survive

Fathom Hopes Religious Groups Will Help its Volunteer-Based Cruise Business Survive

Justin Bachman, Bloomberg

Fathom has a dual mission: social impact work in one destination, the Dominican Republic, and cultural enrichment in another, Cuba. Consumers may have a hard time understanding what the cruise line is all about.

3 years ago

CEO Interview: Fathom Is Developing a Brand for Cruisers Who Want to Travel Deep

CEO Interview: Fathom Is Developing a Brand for Cruisers Who Want to Travel Deep

Andrew Sheivachman, Skift

Fathom is a unique product in the cruise space with the backing of cruising's biggest player. It's also just one ship among hundreds in the global cruise industry. With time, and more marketing, it shouldn't be hard for them to find the 600 cruisers each week to fill the MV Adonia.

3 years ago

Carnival’s Fathom Brand Faces Challenges Because It Isn’t a Party Boat

Carnival’s Fathom Brand Faces Challenges Because It Isn’t a Party Boat

Beth J. Harpaz, Associated Press

Fathom's cruise product is incredibly different than what cruisers are used to. This is a challenge for the brand as it looks for customers willing to try something new.

3 years ago

Skift Podcast: The Relevance of Travel Media in an Age of Media Abundance

Skift Podcast: The Relevance of Travel Media in an Age of Media Abundance

Hannah Sampson, Skift

The landscape for travel-focused media is changing as advertising dollars shift, social media encroaches, and the need for clicks battles the desire to inspire.

3 years ago