Airbnb Tries to Lure New Hosts With Discounts on a Fathom Cruise
Photo Credit: The Fathom ship Adonia is seen sailing in Cuba. Airbnb and the cruise line are promoting a deal that gives a $250 cruise discount to new hosts. Fathom
Skift Take
We're not sure if this promotion alone will prompt anyone to sign up as an Airbnb host or take a cruise. But Fathom, which is still an up-and-coming brand, may earn some attention — and hipster cred — for partnering with the high-profile company.
The sharing economy is teaming up with the cruise industry.
In an unexpected pairing, Airbnb has joined forces with Carnival Corporation's newest cruise line, Fathom, to offer incentives for first-time hosts who list their space on the home-sharing site.
The companies will formally announce the joint offer Friday morning, but the partnership went into effect on Monday. Airbnb and Fathom have both been promoting the deal, which offers a $250 discount on a cruise to the Dominican Republic or Cuba for brand new hosts.
“We love that Airbnb offers a marketplace of unforgettable experiences curated by their host community all over the world,” Tara Russell, president of Fathom and Carnival Corp.'s head of global impact, said in a statement.
