Articles tagged “fashion”

It is said the future of luxury lies at the intersection of luxury and fashion, a nexus attractive to Chinese consumers who are still driven by brands and status in making purchase decisions.

There are countless lessons to consider when examining how luxury fashion, auto, and hospitality are already perfectly integrated inside the world's fashion capital.

There are so many parallels between the luxury fashion and travel industries. Consolidation in both is bringing challenges as well as opportunities.

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

Fashion designers aren't the only ones showcasing their designs and translating their brand's vision to the public during New York Fashion Week; hotels, too, are participating in the week's events, partnering with designers whose message is a reflection of their own brand message and finding a way to give back to the artistic community.

The flight attendants’ bright yellow coats can do double duty as a safety feature on the tarmac.

The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.

The new look is more colorful and playful than Eurostar's previously grey uniforms and a positive sign for images changes still to come.

Lets be a bit more real in the marketing of local in hospitality. And a little less lame.

Running a travel magazine isn't easy, but when you forget that your reader comes before your high-end advertiser, you've lost your way.